Our Mission
TO EMBED USER-CENTRED DESIGN AND INNOVATION AT EVERY LEVEL OF CAPABILITY DEVELOPMENT IN ORDER TO ENABLE THE DESIGN AND DELIVERY OF MISSION-CRITICAL SOLUTIONS AT THE SPEED OF RELEVANCE.
Designed for the mission. Built for the user.
Who we are
We fuse user-centred design with mission-first thinking to help teams build mission-ready solutions that work — from frontline tools to complex enterprise systems.
We’re not a typical agency. Our team draws on experience from the military, government, digital transformation, and agile delivery. We understand the pressures of operational environments and the complexity of secure, high-stakes systems. That’s why we put users at the heart of every solution — from first concept to final deployment.
Who We Work With
Our work spans tactical systems, operational platforms, and strategic transformation. Whether you’re digitising a manual process or building an AI-driven decision tool, we help you keep the mission — and the user — front and centre.
Defence company developing a new product or service
We help you ensure your new products or services are grounded in real user needs from the outset. We conduct exploratory user research to uncover underlying requirements, facilitate concept generation and early prototyping to validate ideas quickly, and support delivery planning to ensure development is phased, feasible, and user-centred. This reduces development risk, prevents costly rework, accelerates time to field, and increases user satisfaction and adoption, strengthening your position in competitive procurement environments.
Defence company improving an existing product or service
We support you by assessing how well your current offerings meet user needs in operational contexts. Through in-depth field research and capability evaluation, we help uncover usability issues, identify opportunities for refinement, and recommend targeted improvements. The result is greater operational relevance, increased customer satisfaction, and better retention and growth across defence accounts, all while de-risking future updates.
Commerical company introducing a product to defence
We help you enter the defence market and adapt your products for operational success. We map user roles and use cases, identify key constraints in military environments, and help shape solutions that speak the language of defence buyers. This enables faster market entry, minimises misalignment, and provides a validated, credible proposition that resonates with both users and stakeholders.
MOD department or defence buyer procuring a solution
We assist you in shaping effective procurements by clarifying user requirements, supporting pre-market scoping, and assessing proposed solutions for usability and operational fit. Our input help you reduce the risk of failed procurements, improves user satisfaction from the outset, and ensures better value-for-money by aligning solutions to actual user needs and contexts.
Investor evaluating a defence-focused solution
We provide independent, user-centred evaluations of product-market fit. By validating desirability, usability, and operational alignment, we help uncover potential risks related to adoption or deployment. This gives you the confidence to make informed investment decisions and to assess whether a solution is truly viable in complex defence environments.
Professional Service provider delivering a MOD contract
We support you in enhancing the user experience and delivery effectiveness of MOD contracts. By embedding user-centred design practices, offering coaching and lean-agile training, and conducting usability reviews, we help you deliver better outcomes, improve stakeholder satisfaction, and demonstrate capability and maturity in design-led delivery.
Defence company or MOD team wanting to improve delivery efficiency
We help you achieve greater delivery efficiency by embedding lean-agile methods and improving the flow of value across teams. We support portfolio-level planning, streamline workflows, and align delivery around real user value. This leads to reduced waste, clearer prioritisation, faster decision-making, and a delivery rhythm that matches both operational demands and business goals.
Defence company or MOD team wanting to enhance staff capability
We help you build capability across teams by offering tailored coaching and certified training in agile, lean, and user-centred delivery. Whether through Kanban University courses or practical support embedded in live programmes, we help your staff develop the skills, mindsets, and practices needed to operate effectively in complex delivery environments—building confidence, resilience, and long-term performance.
Our Partners
The MilUX way
We use proven approaches, combining lean and agile ways of working to get you where you need to be—fast.
Focus
By focusing on the users and their needs we give you confidence to move into development knowing your solution is solving the right problems.
Flow
Through the application of Lean and Agile practices we work with you to create a system to continuously flow value to your customers.
Feedback
We help you establish feedback loops in your system to identify areas for improvement, leverage delivery data and improve communication to support your decision making.
Learning
Through coaching and training we work with you to grow an adaptive learning organisation so that you can be sure you are staying ahead of your competitors.